We'll cover:

• Core Web Presence: Learn how to develop a strategy around your online presence--and get the most out of Google, Twitter, Avvo, Facebook and more.
• Google Analytics: Understand how to track online performance with Google Analytics--a free tool that shows you exactly how many people are coming to your site, what they are reading and where they are coming from.
• Search Engine Optimization: Learn the basics of search engine optimization.
• Ethics CLEL: Get one hour of ethics CLE with a course on Ethical Implications of Online Marketing.
• Expert Panel: Explore the experiences of local attorneys who have fully engaged in a variety of online marketing initiatives. Learn what works, what doesn't and what you can easily do for yourself.

Presenters:

Mark Britton: Mark is the founder and CEO and of Avvo. Mark is a 17-year lawyer with deep experience in the legal and e-commerce industries. Mark is the former General Counsel at Expedia and currently authors a bi-weekly column on legal marketing for Law.com's Legal Technology Blog.

Conrad Saam: Conrad is the Senior Marketing Manager at Avvo, where he oversees the firm's online marketing activities. Prior to Avvo, Conrad developed award winning websites and online content for clients including Disney, Ford, Lego, and Microsoft.

Mark Merenda: Mr. Merenda is President and Founder of Smart Marketing, a premier marketing firm for attorneys, law firms, and professional financial services. Mr. Merenda provides the strategic vision and creative campaigns that drive business for his clients. Before starting his company, Mr. Merenda was president of a multi-million dollar software company.

Brian Tannebaum: Mr. Tannebaum is an experienced criminal defense attorney and Managing Partner at Tannebaum Weiss in Miami. He is also Vice President of the Florida Association of Criminal Defense Lawyers. Prior to moving into private practice, Mr. Tannebaum handled hundreds of cases for the largest public defender's office in the State of Florida. He also writes two blogs, Criminal Defense and My Law License, and is author of the ebook The Truth About Hiring a Criminal Defense Lawyer.

Larry Port: Mr Port is Founding Partner and Chief Software Architect, Rocket Matter, LLC.  While consulting with local law firms about their technology needs, Larry quickly realized that small practices lacked affordable and simple software solutions.  This observation formed the genesis for Rocket Matter.  Larry's been building web-based applications for a long time:  After graduating from New York University with an M.S. in Computer Science, he was hired by Morgan Stanley in New York City to build web-based equity trading tools for institutional clients such as hedge funds and pensions. Port then moved to Florida, where he became a Senior Web Developer at Ultimate Software and helped build its next-generation web-based Human Resource Management System.